Across the country, thousands of Republican candidates at the federal, state and local level are making tough decisions about how to spend limited financial resources. Many candidates, especially primary candidates, will make budget and message decisions without survey research. Due to the lack of survey research, they will guess what the right message should be for their campaign, drop mail, and maybe do a radio or cable spot. Many will deliver and ineffective message that does not resonate with voters and they will lose on election day. They will lose because they believed the cost of survey research was $7,000 to $10,000 and they simply could not afford it.
Magellan Strategies offers automated survey research services as a reliable, cost effective solution. For $1,600 we offer a 15 question, 600 to 800N survey. For this service, you will receive topline and crosstab results, and a full slide presentation. The survey will provide enough interviews to make reliable assumptions about vital voter subgroups. Many people are skeptical of automated survey research. They believe the dog is answering the phone. The fact is, survey methodologies vary from polling firm to polling firm. Magellan’s survey methodology includes using samples from a list of registered voters and weighting survey results that are indicative of past voter turnout demographics. For $1,600 Magellan’s automated survey research services are a “no brainer”.