Polling and Surveys: Automated Voice Recorded Surveys

Automated voice recorded survey research is an accurate, reliable and cost effective alternative to live telephone interview survey research.

Magellan has fielded more than 500 automated voice recorded surveys since January of 2008.  We apply the exact same survey methodology that we use for our live telephone interview survey research projects, the only difference is the interview method.  The advantages of an automated voice recorded survey compared to a live telephone interview research are:

• Automated voice recorded surveys are less expensive than live telephone interview surveys
• Automated voice recorded surveys can be put into the field very quickly
• Automated voice recorded surveys generate a large number of interviews for a lower margin of error

 

Automated voice recorded surveys can be extensive, and capture the same amount of information as a live telephone interview benchmark survey.  Click below to see an example of an automated voice recorded benchmark survey.

Magellan Example Automated Benchmark Survey Script