Resources and information about how to design, plan and conduct accurate voter opinion polls and survey research.
Political candidates, campaign professionals, political observers and the media refer to automated voice recorded surveys in many different ways. These include "IVR (interactive voice recorded) survey", "flash poll", "robo-poll", or a "push-button poll". These connotations do not exactly inspire trust and confidence in the survey method to measure voter opinion accurately. However, as a [...]
As a political pollster I often get asked by clients and the media if Magellan Strategies uses online sample for voter opinion surveys. This is a very good question, and shows that people are aware of the rapid decline of voter households with a landline telephone, and the growth of "cell phone only" or "cell [...]
In an uncertain election cycle like 2016, political pollsters are putting forth their best efforts to accurately predict the outcome of elections across the country, including a volatile and unpredictable Presidential race. However, not all political polls will be correct for a myriad of reasons. Why exactly are some polls better at [...]
Random Digit Dialing vs. List Based Voter Sample It's not an uncommon question, exactly how do pollsters and obtain telephone numbers or sample for their voter opinion surveys? We are glad you asked. For a telephone survey, there are two primary methods that are widely used. One method is called random digit dialing, [...]