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Episode 2: Understanding the Art of Microtargeting, Voter Data Mining and Predictive Analytics in Campaigns

In this episode we discuss the fundamentals of microtargeting, voter data mining and predictive analytics. We talk about why this data is so valuable, how we generate it and how it can be used to give a campaign an edge on their opponent. Segment #1 – The End Result of Predictive Modeling What is [...]

By |October 6th, 2016|

Episode 1: Polling 101 the Basics of Voter Opinion Polling

In the debut episode of Smarter Politics, the team at Magellan Strategies break down what determines if a poll is right or wrong, how polls are conducted (including the differences in robocalling and cell phone interviews), online interviews, weighting, and why conducting an opinions survey on social media networking sites like Facebook and Twitter [...]

By |October 4th, 2016|

Getting to Smarter Politics

Welcome to Smarter Politics, the Magellan Strategies Podcast, I’m David Flaherty, CEO and Founder of Magellan Strategies. However you came across our podcast, we are glad to have you. If you’re looking for breathless coverage of the Presidential Election, or listen to a so-called “political strategist” commenting on each and every word of Donald [...]

By |September 27th, 2016|