Resources and information about how to use microtargeting, data mining and predictive analytics to win political campaigns and elections.

The Huge Benefits of Using Modeled Voter Data

Using modeled voter data to target voters can provide huge benefits and advantages for a political campaign. If you have ever managed or worked on a political campaign it is likely you had to make decisions about voter targeting. In other words, what voters should receive the candidate's first biography mail piece? What voters should [...]

By | 2017-05-24T03:25:53+00:00 August 15th, 2016|