This document is a summary of a post-election landline and cell phone survey of 500 unaffiliated women voters in Colorado that voted in the 2014 general election. The interviews were conducted on November 17th and 18th, and the survey has a margin of error of +/- 4.38% at the 95 percent confidence interval. This survey was commissioned by the Colorado Women’s Alliance. This group of women voters contributed 14% of the total vote, or 286,283 votes of the 2,080,071 total votes cast in the 2014 election.
The survey used Magellan Strategies Colorado segmentation data to draw the sample, which only surveyed female unaffiliated voters that voted in the 2014 general election. The three unaffiliated segments used were Lean Republican Unaffiliated, True Middle and Lean Democrat Unaffiliated. Among all unaffiliated women who voted in the 2014 general election, 17% were Lean Republican Unaffiliated, 48% were True Middle and 35% were Lean Democrat Unaffiliated.
Most observers of Colorado politics would confirm that unaffiliated women voters are an important voting block that can decide most elections in the Centennial state. These women voters are less partisan and more likely to consider candidates of both parties. This survey attempts to understand how these women viewed: the 2014 candidates for the United States Senate and Governor, the dominance of women’s issues, the Republican and Democrat parties, and their support for Hillary Clinton in 2016.
Likeability of the Candidate
Likeability of the candidate was a central decision point for a majority of these women when making their decision of whom to support in both the United States Senate and Governor elections. Their decision was not made based on a specific set of issues or a candidate’s party affiliation.
Truly Independent Women
These women have a negative opinion of both political parties, and 19% of Cory Gardner supporters split their ticket and voted for John Hickenlooper.
Udall Campaign’s Overreach on Women’s Issues
The survey showed that more than half of these women believed the election for the United States Senate was focused too much on women’s issues.