Welcome to Smarter Politics, the Magellan Strategies Podcast, I’m David Flaherty, CEO and Founder of Magellan Strategies. However you came across our podcast, we are glad to have you.
If you’re looking for breathless coverage of the Presidential Election, or listen to a so-called “political strategist” commenting on each and every word of Donald Trump and Hillary Clinton, or a bean counter dissect the latest polls, you’re welcome to stick around but this is not that kind of podcast.
That’s not to say that we won’t talk about the polls, the political headlines, and public policy debates, believe me we will have plenty of that.
Each week, we’re going to take our listeners on a deep dive into how smart campaigns really work.
We are going to talk about how smart campaigns target voters using data.
We are going to talk about how to understand what voters really think using survey research.
We are going to talk about why all voters are not all the same, and how smart campaigns know which voters to contact and which ones to leave alone.
Finally, we are going to talk about what voters could care less about, and how candidates make mistakes and really screw it up, in both political parties.
Those are just a few examples of the kind of conversation you’re going to hear each week as I’m joined by two other members of the Magellan Strategies team, Courtney Gibbon and Ryan Winger.
Our goal at the end of each episode is for you, our listeners be more educated and informed about how to use voter data, survey research, data mining and learn effective political strategies so you can practice Smarter Politics.