Polling and Surveys: Online Email Surveys

Use the power of the internet to test the impact of videos and radio spots.

Magellan Strategies offers online email survey research to clients.  The greatest strength of an online survey is the ability to capture voter opinion of videos and advertisements.  By embedding a video in an online email survey respondents can view the content in a private environment and provide valuable feedback.  By capturing verbatim responses, candidates and organizations can accurately evaluate the effectiveness of an advertisement before valuable resources are spent broadcasting it.

Using online survey research as a quantitative instrument to measure a candidate’s image rating or ballot standing can have significant limitations.  This is due to the nature of those who respond to online email surveys, regardless of the quality of the email sample.  Our internal testing has found respondents of political online email surveys tend to be older, and have higher income and education levels.  The low response rates of online email surveys across all the major voting subgroups make it very difficult to accurately reflect likely voting populations.

Despite the limitations from a quantitative standpoint, online email survey research is more cost effective than live telephone interviewing or an automated voice recorded survey.  Contact us to discuss how online survey research can yield the information you need to make better decisions.