City of Lakewood, Ballot Question 2A, 2014
Although this research project was not a ballot initiative regarding a tax increase, we believe it is a good example of our research accurately measuring support and opposition for a ballot measure. This ballot question asked voters to approve or reject retail marijuana stores in the City of Lakewood. Our research indicated that there were clear fault lines in voter opinion by age and party. Younger Democrat and independent voters supported retail marijuana stores, while older Republican voters opposed them. Because odd year voter turnout demographics tend to skew older and more Republican, we were relatively confident that there would not be enough turnout to approve the retail stores. Our survey measured 55% of voters opposing the ballot question, 37% supporting it and 8% being undecided. The actual vote was 54.9% opposing and 45.1% supporting the ballot question.