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Focus Groups 2017-05-22T20:15:51+00:00

Focus Groups

Many research projects are not complete without a qualitative component. Focus groups and online communities generate insights and information that quantitative research can not capture. Qualitative research provides the WHY rather than the WHAT. If your mission is to understand why voters feel they way the do about an issue, candidate, or public policy then focus groups are a must to get the full picture. The same holds true for trade associations and public or government affairs firms trying to understand particular constituencies, and general public opinion.

In-Person Focus Groups

Focus group analysis can be challenging, and we pride ourselves on delivering research that clients can use. The Magellan Strategies team has extensive experience conducting in-person focus groups. We have two professionally trained moderators on staff. We handle the writing of the focus group discussion guide, scheduling the focus group facility, and recruiting participants.

Online Focus Group Research

Magellan Strategies values online qualitative research because it is a powerful research method generating more insights than an in-person focus group. It is also very convenient for clients to log into the session and observe from any location.

“I have worked with David Flaherty and the Magellan Strategies team since 2007 and I’m convinced they are one of the most innovative and impressive research companies around. They do it all, both quantitative and qualitative research driven by experience and data. They are my go-to firm for focus group research and measuring public opinion. They are insightful partners with any project and generate relevant insights and information to enable better data-driven decision making. I highly recommend them to anyone that is looking to field a survey or conduct a focus group.”
Debbie Brown, Executive Director, Colorado Women's Alliance
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