The importance of survey research cannot be understated in a campaign. A campaign is essentially blind and guessing what messages work without investing in survey research. Magellan’s survey research provides clients effective message development and complete understanding of the political environment among critical subgroups of voters.
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Magellan Strategies collects, converts, and enhances a national voter registration database of 185 million voters in 48 states. We have a deep understanding of how important sample is to a survey research project. Read more >
Modeling, also known as microtargeting in the political world, allows campaigns to effectively “touch” voters that are beyond their traditional coalition universe. Our modifications to the traditional modeling process dramatically reduce costs without sacrificing model predictive accuracy. Read more >
Our 175 million record national voter file is an invaluable resource that we use to determine demographic quotas for our survey research, voting analysis services, predictive analysis and modeling research. Our national voter file is our most precious asset that allows us to offer services in nearly every state in the country. Read more >
Magellan Strategies maintains a donor database of 4.9 million individuals. Our donor database is derived from a complex donor modeling process that integrates survey research, voter file records and donor modeling among our 175 million voter registration database. Read more >
Magellan provides data standardization and formatting services to “clean up” or “enhance” data. Read more >
Magellan offers automated phone message delivery services to our clients. This service compliments our voter database services and allows our clients to manage their automated calling needs in one shop. Read more >
Magellan offers a full range of redistricting data, mapping and technology solutions to our clients. Read more >