You’re the campaign manager for a State Senate candidate with a budget of only $25,000. You know 35,000 people are going to vote, and from your analysis about 10,000 of those voters are undecided and are going to decide the election. You think about how you will spend your budget …
TV and radio are out of the question. Those options are too expensive and not precise enough. You could do several direct mail pieces at a cost of $4,500 per mailing, but you worry it will not be effective and quick. You realize digital advertising and Facebook ads are the right choice, but what firm should you trust to do the work? Of course, Magellan Strategies.
Digital advertising and Facebook ads are a vital and important component of a political or public affairs campaign. However, digital advertising can be difficult and very time consuming. You need a digital partner who knows how to produce creative images and videos that will grab the attention of voters. You need proprietary voter data to leverage the full benefits of Facebook advertising. You need knowledgeable people that know how to use data and analytics.
You need Magellan Strategies.