It’s Election Day, you’re a candidate and the polls closed a half hour ago. The local news flashes the early results on the screen, and you discover you are losing by 846 votes. The shock to your emotions comes fast and hard. You tell yourself it’s early, but your fear and embarrassment of losing is becoming real.
At 8:30, 60% of the precincts have reported and are now only trailing by 567 votes. You ask your campaign manager if he knows which precincts have reported, he doesn’t know. Your fear of losing is now creating a sickening feeling in your body. Your stomach is churning, and your mind is racing.
At 10:30, 92% of the precincts have reported and you are losing by 1,105 votes. You think of all the doors you knocked on, time away from your family, the voters you called, the endless hours you put into your campaign. All for what?
At 11:08 you call your opponent to concede the election. You stammer a short congratulatory concession into your cell phone and hang up. It’s all over. You just lost the election and the other guy won.
Frustrated, angry and depressed, you ask yourself if there was something you could have done differently. Questions like:
- Did you spend any money on polling? No.
- Did you know what issues and problems voters cared about? No.
- Did you know if you or your opponent’s image rating and job approval were weak or strong? No.
- Did you test your campaign’s messages to see if they resonated with voters? No.
- Did you know where voters get their news and information about candidates? No.
- Should you have invested in quality survey research? Yes.
- Should you have hired Magellan Strategies? Yes.