Polling, Survey Research and Focus Group Services

Understand public opinion so you can make better decisions, communicate effectively and have an impact on your target audience.

Magellan Strategies offers both quantitative (polling) and qualitative (focus group) research services.  Since 2006 Magellan has fielded surveys for successful candidate campaigns, government affairs campaigns, ballot initiatives and businesses across the country.

Polling:

• Live Interviewing (Landline & Cell Phone)
• Automated (Touch Tone) Interviewing
• Online Interviewing via Email
• Focus Groups

Magellan 2010 Election Cycle Survey Summary
During the 2010 primary and general election cycles Magellan fielded 270 surveys in 42 states, 77 congressional districts and 98 state legislative districts.  We interviewed more than 270,000 voters.  The map below is a summary of our survey research in 2010.

CLICK ON MAP TO ENLARGE

Magellan Survey Sample and Voter Demographics Methodology
Magellan Strategies maintains a national database of 185 million registered voters that is used for sample in our surveys.  The database is an essential component in determining past voter demographics for our survey research projects.  We believe survey demographics derived from a voter file database with complete vote history are more accurate than using past exit polling data.  While we do not completely discount exit polling data, and do factor exit polling data into our final survey demographics, we place a higher priority on voter file demographics.