Automated Voice Recorded Voter Opinion Surveys: The Good and The Bad

Political candidates, campaign professionals, political observers and the media refer to automated voice recorded surveys in many different ways. These include "IVR (interactive voice recorded) survey", "flash poll", "robo-poll", or a "push-button poll". These connotations do not exactly inspire trust and confidence in the survey method to measure voter opinion accurately. However, as a [...]

By | 2017-05-24T03:25:53+00:00 July 28th, 2016|