There is Hope for Voter Opinion Research Using Facebook

Voter Opinion Research Using Facebook Has Great Potential If you are a likely voter who happens to be 44 or younger, I implore you to participate in my telephone survey. Unfortunately for me, I know that only 1 in 10 of you are likely to say yes. If you would rather not have me [...]

By | 2017-05-24T03:25:52+00:00 September 22nd, 2016|

The Truth: Why Online Sample Sucks for Voter Opinion Surveys

As a political pollster I often get asked by clients and the media if Magellan Strategies uses online sample for voter opinion surveys. This is a very good question, and shows that people are aware of the rapid decline of voter households with a landline telephone, and the growth of "cell phone only" or "cell [...]

By | 2017-05-24T03:25:53+00:00 July 21st, 2016|