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The Truth: Why Online Sample Sucks for Voter Opinion Surveys

As a political pollster I often get asked by clients and the media if Magellan Strategies uses online sample for voter opinion surveys. This is a very good question, and shows that people are aware of the rapid decline of voter households with a landline telephone, and the growth of "cell phone only" or "cell [...]

By | 2017-05-24T03:25:53+00:00 July 21st, 2016|