Since 2007 the Magellan Strategies team has been rewriting the book on the resident survey. Say goodbye to boring and uninspiring resident surveys. Our surveys are designed to captivate and engage your community members from start to finish. By creating an enjoyable and interactive survey experience, we ensure that your residents not only participate but also genuinely enjoy sharing their valuable insights.
Unfortunately for governments, many survey research firms advocate for mail surveys as the preferred method for conducting resident surveys. We challenge this perspective by utilizing an MMS Text survey data collection method for all our survey projects. Unlike mail surveys, MMS text survey invitations have proven to be highly effective, reaching on average 50% of the adult population. In fact, our MMS text method outperforms mail surveys significantly, enabling us to complete a larger number of interviews in a few days. In contrast, a mail data collection method typically takes 4 months to complete and generates fewer interviews overall.
Opinion research firms are well aware of the challenges involved in interviewing minority and lower-income individuals, regardless of the survey’s purpose. However, we have discovered that utilizing MMS text messaging and QR-code distribution among these populations can greatly enhance survey engagement rates. This approach has garnered positive feedback from our government clients operating in both rural and urban areas.
By leveraging these innovative methods, we effectively reach and engage individuals who might have otherwise been difficult to include in the survey process. This not only ensures a more inclusive representation of diverse perspectives but also allows us to gather valuable insights from these important segments of the population.
Our government clients frequently inquire about respondent survey completion rates and the number of questions participants are willing to answer. Based on our experience, it has been observed that residents are willing to respond to more than 100 questions when taking a survey on a desktop or an electronic device. This is particularly true for resident surveys, as individuals often desire to express their opinions on various topics related to their local government.
In contrast, traditional mail surveys can be burdensome, particularly when respondents are required to provide open-ended verbatim responses. To optimize engagement and streamline the survey process, we exclusively employ online survey data collection methods. By eliminating the hassle of paper-based surveys, we ensure a smoother and more efficient experience for both respondents and survey administrators.
Our survey presentations have a visually appealing design and present opinion data in an easily understandable format. Moreover, our survey topline and crosstab documents are designed with user-friendliness in mind, making navigation a breeze.
Unlike other opinion research companies that deliver dense and challenging-to-navigate survey data, our survey deliverables address these issues. We guarantee that our survey deliverables will be appreciated by your residents and contribute to strengthening your government organization’s brand.
When it comes to resident survey services, we offer a transparent and straightforward pricing structure for our clients. We do not impose separate appearance fees or additional charges. Our goal is to provide clarity and simplicity in our pricing approach. Instead, our clients pay a single fee for their resident survey, which is determined based on the number of questions included and the total number of completed interviews.
Following are examples of our resident survey deliverables from a 2022 resident survey in the Town of Gypsum, Colorado. Examples include a survey presentation, topline document, crosstabs, and an example verbatim response.
Following is standard pricing for our resident surveys. However, we are happy to come up with a custom cost based on the number of questions and the number of interviews to fit your budget.