Town of Frisco 2025 Community and Ballot Measure Survey

Magellan Strategies is pleased to present the topline results of a survey of 333 residents of the Town of Frisco, CO. The interviews were conducted from June 11th – July 8th, 2025.

The Town of Frisco conducted a resident survey to gauge public opinion on potential capital projects and funding mechanisms. The survey revealed that residents held generally positive views of the Town’s performance, with 72% approving of the job Frisco was doing in providing services and programs. A majority (58%) agreed that the Town was fiscally responsible and spent taxpayer money wisely, and 77% believed the Town had sufficient financial resources to provide an acceptable level of services.

When asked about tax increases in general terms, residents showed initial resistance, with 58% opposing and only 33% supporting a tax increase to create dedicated funding for capital projects. This opposition softened considerably when specific project categories and tax mechanisms were introduced, suggesting that the framing and details of any ballot measure would be crucial to its success.

Among infrastructure projects, fire mitigation in “Frisco’s Backyard” emerged as the clear priority, with 79% saying it would make them more likely to vote yes on a tax increase. Other popular infrastructure projects included multi-use pathway construction (57% more likely yes), road and sidewalk improvements (56%), and broadband infrastructure (55%). Less popular were town facility improvements (36% more likely yes) and signage and wayfinding projects (30%).

For recreation-related projects, new trail planning and additions received the strongest support at 59% more likely to vote yes, followed by additional restrooms at the Marina, parks, and trailheads (56%), and general park improvements (51%). Projects with lower support included improved snowmaking (only 19% more likely yes, 70% more likely no), bike park improvements (34%), and marina facility improvements (36%).

When presented with specific ballot language, the lodging tax option performed significantly better than the sales tax option. A proposed 4% lodging tax increase received 54% support compared to 41% opposition, while a 0.5% sales tax increase was underwater at 46% support versus 49% opposition. When forced to choose between the two, 47% preferred the lodging tax option, 19% preferred the sales tax, and 27% wanted neither measure on the ballot.

Open-ended responses revealed that fire mitigation and wildfire prevention was residents’ top priority, mentioned in 34% of responses about important projects. This was followed by trails and outdoor access (31%) and general infrastructure like roads and utilities (26%). Conversely, marina improvements were most frequently cited as lowest priority (28%), along with snowmaking and Adventure Park enhancements (24%) and bike park improvements (21%).

Residents expressed several concerns in their final comments, including opposition to new taxes, demands for greater transparency and project-specific details before supporting any increase, and a preference for tourists and visitors to bear more of the tax burden. Some residents also voiced concerns about overdevelopment and the loss of Frisco’s small-town character, urging the Town to prioritize essential infrastructure and fire safety over projects perceived as catering primarily to tourists.